Yawar Baig

On becoming a Consultant

Remember that the world of selling is the world of words. Not deception, but palatable truth. Unpalatable truth is equally truthful but not equally edible. Craft words thoughtfully and take brutal feedback from others about what you crafted. Being married to your words is suicide. The key is not experience but how you can use it to help others. Don’t leave that to the customer to figure out. Spell it out for him. Not because he is stupid, but because the need is yours. Don’t tell him what you used to do but how you can help him and how that will benefit him. That will mean knowing his business sometimes better than he does himself. Certainly, in terms of an overview from the outside. That is your key differentiator because perspective is a function of distance. Leverage it and show him how it works.

Never compromise your integrity. Remember that your client is not the one who feeds you and the One who feeds you doesn’t lack resources. So never do anything which is against your beliefs and values. Have the highest values and live by them. That is the biggest incentive in my view of being an independent consultant – that you can afford to live by your values. And guess what? Not only will you never starve but you will gain a huge amount of respect in the market which you can’t buy even if you wanted to.

Change the language

The one who controls the language, controls the debate. Today Indian Muslims are in a peculiar situation where they are damned if they do and damned if they don’t. and interestingly it is all a product of language. ‘Secularism’, which was the refuge, not only of Muslims but all those who believe in our Constitution …

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Master or Victim

People sometimes look at the misery that surrounds us and ask, ‘Why doesn’t God do something about all the sick and dying and starving people?’ The answer is, ‘God did something already. He created you and gave you the means to feed at least one hungry person, pay for the education of one child, pay …

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It’s not my fault

On April 13, 1919, the 9th Gurkhas, 54th Sikhs & 59th Sind Rifles, on the orders of Col. Dyer, fired on an unarmed, peaceful crowd gathered to celebrate Besakhi at the Jalianwala Bagh in Amritsar. As a result, 1000 people died and perhaps three times that number were injured. Even though, the crowd was overwhelmingly …

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For he was a man

I learnt, very practically, that the best way to make progress was to develop a relationship based on sincerity as that would be the only thing that you could count on, especially in hard times. I remember how Nick Adams used to put it. He’d say, “A relationship is like a bank account. You only have in it, what you put in. And when you need to draw on it, you only have as much as you put in.” That is one of the lessons I learnt in my life and which has stayed with me all these years.