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Parenting can’t be outsourced
The biggest challenge of parenting is to accept that we are facing a world that is very different from the one we grew up in. This is true irrespective of which country you live in with the additional complexity of a rapid destruction of walls between cultures. The truth is that your solutions don’t work…
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Advertising
Advertising is not about selling. It is about influencing; about kindling desire; about fueling passion. Advertising is about converting ‘want’ to ‘need.’ It is about mind steering. Advertising is powerful so it must be used responsibly. Think of your favorite Ad. What does it seek to do?Then ask yourself, ‘Is it true?’ Is it true…
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Living Thoughtfully – Maximize your ROI
Living Thoughtfully is not only about being goal focused but also about being aware and concerned about the effect of our actions. Of being conscious about the fact that while we need to accomplish our goals, we need to find ways of doing that without damaging, harming or oppressing others. Our problems today with global…