Tag: brand

  • Winning means staying in the race

    Winning means staying in the race

    The first thing to learn therefore is to listen to some hard talk without flinching. In the ring, the one who wins is not the one who can hit hardest but the one who can take a hard hit and remain standing. That is life. The race doesn’t end when you fall but when you…

  • Your customers build your brand – Not you

    Your customers build your brand – Not you

    Whether you are a taxi driver or the Chairperson of a global corporation, the rule is the same – do what you are passionate about and do it to a level of excellence consistently. That is your brand, and your customers will take it to the world.

  • Make a difference to someone

    Make a difference to someone

    Never compromise your legacy. Never lose sight of your purpose. Ask, ‘Why am I here?’ Write it down and stick it on your wall. Look at it every morning and re-dedicate yourself to that. Stick to that. There will be times when all sorts of other things will seek priority. Different issues will demand importance.…

  • Differentiate

    Differentiate

    If you asked me to tell you in one word; only one word, the secret of success, I would say, “Differentiate.” Differentiation is to stand out. Not blend in. Incidentally that is also how I define leadership. Nobody understands this better than Apple. Or Coke for that matter. And that is why these brands inspire…