Tag: brand

  • Your customers build your brand – Not you

    Your customers build your brand – Not you

    Whether you are a taxi driver or the Chairperson of a global corporation, the rule is the same – do what you are passionate about and do it to a level of excellence consistently. That is your brand, and your customers will take it to the world.

  • Make a difference to someone

    Make a difference to someone

    Never compromise your legacy. Never lose sight of your purpose. Ask, ‘Why am I here?’ Write it down and stick it on your wall. Look at it every morning and re-dedicate yourself to that. Stick to that. There will be times when all sorts of other things will seek priority. Different issues will demand importance.…

  • Differentiate

    Differentiate

    If you asked me to tell you in one word; only one word, the secret of success, I would say, “Differentiate.” Differentiation is to stand out. Not blend in. Incidentally that is also how I define leadership. Nobody understands this better than Apple. Or Coke for that matter. And that is why these brands inspire…