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Your customers build your brand – Not you
Whether you are a taxi driver or the Chairperson of a global corporation, the rule is the same – do what you are passionate about and do it to a level of excellence consistently. That is your brand, and your customers will take it to the world.
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If I advised the AIMPLB
Okay! So, you are laughing. Good! I love to make people happy and after all we all have our right to fantasize. The question I asked myself was, ‘If I were to be invited to advise the AIMPLB at this rather heated moment, what would I say?’ Key word? IF. Please don’t get too worked…