They called it freedom. And freedom is a good word, so we thought nothing of it. Freedom to do whatever they want, to be themselves, to express themselves, to have space; they called it. It sounded like a good thing. After all don’t we all believe that the fight for freedom is the good fight and don’t we support all those who are fighting to gain freedom?
We should have asked, ‘Freedom from what? To do what? What does ‘express yourself’ mean? What is the meaning of ‘space?’
Then we would have learnt that freedom meant, freedom from all restraint, all rules of decency, all that holds the fabric of moral, socially responsible society together. But then, isn’t that what we used to call anarchy?
Yes it is, they said. But then you see, those are the quaint and frankly embarrassingly idiotic and backward, middle class values that we used to live by. High time we jettisoned them and joined the mainstream of modern society in the global village.
They forgot to tell us that in the global village the dominant culture is the culture of consumerism. The culture of consumption. The culture of self-indulgence with the only limit being the spending power of your credit card. They forgot to tell us that in the process of creating this society it was necessary to create a high degree of irresponsibility, a sense that only ‘I’ matter and the rest can go to hell. ‘Each man for himself and the Devil take the last.’ ‘Family’ in this society is a 6 – letter word; a bad word because families epitomize responsibility. And responsibility is another 14 – letter bad word. Responsible people save. They don’t spend. They conserve. They don’t waste. They become sedate. They don’t follow fads and trends. Responsible people don’t support consumerism. They are bad news.
So, the family must be destroyed.
To do that promiscuity and immorality must first be encouraged. But you can’t call it that, can you? That will draw too much flak. So, they invented another phrase – adult consent.
Now being adult is all about taking decisions about your own life without anyone else having the right to ‘interfere’, right? If two adults want to do something who is anyone else, be it society, be it the law or be it religion, to dictate what they can and can’t do? That is the opposite of freedom, right? And the opposite of freedom is oppression, right? And oppression is a bad thing, right?
So adult consent came into being. And we supported it.
Now to take the ‘fight for freedom’ to its next stage and that is, to define who is an adult. Age of consent. 21 years? Too old. People mature long before that. So, 18? Why not 16? Ah!! The joy of a 16-year-old!! But we can’t talk like that. 16 is the ideal age of consent because a person is mature at 16, so why should they be prevented from exercising their right to freedom any longer? That sounds much better.
How do you make promiscuity acceptable in a society that insists on decency and morality? Well the best way is through advertisements, serials and movies. Bollywood, Hollywood and all the commercial product and service advertisements do a cardinal job of chipping away at the bastions of social morals until what was unmentionable a decade ago becomes fashionable in this decade. We call it entertainment. We call it being progressive. We call it being chic and those who don’t subscribe are the squares. That’s the thin edge of the wedge. Once it gets into the doorway, the rest is inevitable, only a matter of time. We thought nothing of a biscuit advertisement that showed a scantily dressed woman lounging languidly on a couch. We thought nothing of an ice cream stick ad which showed a woman holding the stick almost touching parted lips, in a gesture that clearly reminded you of something else. We thought nothing of a pocket PC ad that focused more on the curve of the buttock supporting the pocket than the PC which protruded therefrom. And all the while we comforted ourselves with the thought that after all these were only bill boards featuring some women we did not know personally. So, they can’t hurt us, can they?
We did not see or chose not to see the real agenda – social engineering. Changing the standards of society. Changing what is acceptable and what is not. Changing what is considered taboo and what is not. Moving something from ‘unthinkable’ to ‘aspirational’. You did not think it could be done, did you? Well, just look at the way advertising and films have changed over the last 3 decades and you will see how things that our parent’s generation would have had a heart attack to see don’t even attract a comment from us.
But why do you need a woman’s naked body to sell ice cream? Isn’t that oppression of women? No, it isn’t. You see, she is doing it of her own free will. Just like playing tennis in micro-skirts. Wearing a burqa is oppression. But what if the one wearing the burqa is doing it of her own free will? Not possible. The burqa is not religion. It is subservience. Ask Sarkozy. So, it must be banned. But forcing people to take clothes off is as much oppression as forcing them to put them on, isn’t it? Ah!! You will never understand. But it doesn’t matter, because you don’t matter. You are too old fashioned and out of date.
We watched pre-marital and extra-marital relationship scenes in movies in the name of story line and plot and marveled at the acting skill (after all it is all acting and not real, we comforted ourselves) until suddenly one day our children started to have similar relationships.
When we watched the movie we never thought it would happen in our own home, did we? But then weren’t we accepting the new world order when we paid to watch the movie?
Was it not we who told our children that pre-marital or extra-marital sex were okay, when we watched the movie together as a family? Was it not we who gave our children the message that our morals had changed and that it was no longer necessary for them to take us as role models but instead to take the actors and actresses as worthy of emulation?
Then came television and the lovely serials, ending each day on a note of suspense that ensured that we watched what happened the next day. Bold & Beautiful, which may have been bold but was certainly not beautiful. Relationships of men and women that eventually got so confused that the woman who was once the wife of the father is now the wife of the brother while simultaneously being the paramour of someone else. What freedom!! And where was all this happening and being watched? In our own living rooms. In homes where women were in purdah, extra-marital relationships were displayed in full detail and watched by the whole family completely without shame. Why? Because of course we believed it couldn’t happen to us and what we were seeing was ‘only acting’.
And for those of us who were among the watchers exclusively of National Geographic, talk shows, news and Animal Planet – well you see, it is the commercials that ensure that you can see these shows and what is in the commercials? Pushing the boundaries of desire, daring, challenging norms and making the impossible, possible. Not one of those words that I have used, will you challenge. Not one of them in themselves is objectionable. But look at a commercial – almost anyone of them and you will see each of these concepts in a totally different light. But we didn’t think about that, did we? Because we don’t think, period. And for those who don’t watch any TV at all there are newspapers, magazines and the ever present, ever more daring bill boards.
The thin edge of the wedge that was inserted in the doorway had very effectively worked its way in, and the door was now wide open.