Add value first. 
Entitlement will follow. 
Entitlement goes with the territory. 
Contribution defines the territory
Because entitlement is directly proportional to contribution. Entitlement is the result of contribution. If you want more ‘entitlement’, contribute more. Only those who contribute greatly are entitled to great rewards. What do I mean?
We live in a world of cause and effect. If you want to change an effect, you must address its cause. For example, obesity is an effect. Its cause is sugar intake which we do by means of the sugar-laced drinks, fizzy or otherwise, that most of us are addicted to. So, if you want to lose weight and start exercising but do nothing about your addiction to Coke or Pepsi, exercise will only make you thirstier and increase your problem instead of curing it. 

The same thing is true of every effect we see in our lives. You want to change it, address the cause. Peace is an effect. Justice is its cause. But today those who have no concern for justice want peace. Those selling weapons and have their economies based on them, want peace. That is like a drug lord who wants an addiction free society. 

Until justice is established, peace can never be established. There will always be those who fight injustice. And to them others who do nothing but talk of the need for peace, owe a debt of gratitude. If they didn’t stand up to fight injustice, corruption would spread in the land. 
In the world of cause and effect:

If you want to be loved, be compassionate to others

If you want to be respected, show courage and stand up to defend the truth
If you want to empower others, share knowledge and build trust

If you want to help others, share your wealth, knowledge and influence

If you want to promote growth and development, promote entrepreneurship

If you want peace, establish.

Until then every peace is only a recess between wars.
Ideals are important because a life that is lived without seeking to achieve an ideal is the life of an animal. To eat, drink, sleep, procreate and die. Cows do that, sheep do that, cockroaches and mice do that. It is not worthy of human endeavor. Be idealistic. 

We all start in the same place as idealists. But some of us allow life to dampen our idealism, to suppress it in the name of being ‘realistic’. Gradually we move down the slide all the way to being cynical and indifferent. But guess what? The original flame of idealism that we started out with can be dampened but it can never be extinguished. A spark always remains. 

That is why when we are idealistic people discourage us and some even get angry. It is because in our eyes they see the picture of what they used to be. But if we refuse to give up our ideals then they slowly come around and the small glowing ember that is in their hearts, leaps into flame and lights the way ahead for them and us. 

So never lose your idealism. I call myself a ‘shameless idealist’. I am not apologetic about this. I am proud of it. No matter that some of my ideals may not be realized in totality. I know of no other way to live than to live idealistically because in this way of living is deep satisfaction irrespective of the results. 

It is ideals that make us human and it is striving towards them that makes life worthwhile.